Why channel manager is required?
Channel manager is
required to keep your ota inventory and rates active, on all OTA. Now a days
there are lot of hotel booking websites are active in market to keep rate and inventory on all OTA
by logging into an extranet is very hectic and time consuming work.
Keep
All OTA Active :
There are some hotel booking websites in India which
might give booking one or twice in a month or quarterly keeping OTA active is very important, but in
practical scenario hotel management team neglect to login into extranet and
update rates and inventory. So keep such low booking provide is only possible
due to channel manager , irrespective of booking it will update rates and
inventory on all OTA.
Improve
Room Visibility:
In hotel we will
receive booking from different online travel agent like booking.com ,
expedia.com and so on . If we active our hotel on more online travel agent then
we will receive more booking from it.
After activating
hotel on Online Travel website we need to keep inventory, rates and confirm booking is
challenging work and real time it not possible to do using extranet login of
all OTA . So if we connect with channel manager then using channel manager we
can manage inventory and rates on all apartments booking sites in India in real time and active hotel on all
Online hotel website , which will improve room visibility and get more booking.
Increase
Booking:
We are living in
digital world and as we list our hotel on different ota and keep inventory and
rates active, it will show your activity on Online hostel booking website which will helps to
increase your OTA ranking and if our ranking increase we will get booking.
Avoid
underbooking and Over Booking:
As we know hotel has
limited number of room and many booking source like Online Travel Agent
(Booking.com, Expedia, TheBudgetStay.com Goibibo..) , Walk in guest, Travel Agent guest, Owner
Guest, Corporate guest, Function, events and so on, in high demand might be
there is chance of overbooking If we donot mange it in real time , and channel
manager is only solution to manage it real time.
If we not manage
inventory real time and we face overbooking, which might cause bad online
review on hotel booking sites due to which our online reputation will reduce and cause low booking. Managing
inventory on real time is most important thing in hotel industry.
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